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An interview with the organisers of No-Dig Live 2016

The UK’s largest trenchless technology exhibition, No-Dig Live 2016 (20-22 September, Peterborough Arena), is almost upon us and we can’t wait to get involved again this year.

We’ll be exhibiting for the 5th consecutive event in the indoor exhibition space, situated at stand 19. To get us that little bit more excited for the show we spoke to Paul Harwood, managing director of Westrade Group – the organisers of the event – to find out more about their plans for this year and beyond.

What makes No-Dig Live such an exciting event?

No-Dig Live is the UK’s biggest event for the trenchless technology sector. It brings together over 150 companies, providing an outstanding platform to showcase innovation in new products and services. In addition to the opportunity to review the latest products and services out there, visitors can also attend a range of free workshops and breakfast briefings to get up to speed and discuss a variety of industry opportunities and challenges.

What are your hopes for this year’s event?

We are really excited about this year’s event. The exhibition space has grown by over 20% and is now completely sold out. Pre-registration is looking great and already shows a significant increase on last year. This is also the first time that we have integrated the prestigious UKSTT Awards and Gala Dinner 2016 in Association with Westrade into the No-Dig Live exhibition. As a result, we have nearly doubled the number of attendees and had to move to a larger venue (the Atrium in Peterborough Arena), which is capable of holding up to 440 guests.

What are your most memorable moments from previous events?

I always enjoy the outdoor demonstration area, which enables visitors to see new products in an operational environment. No matter how good your exhibition stand and marketing is, there is nothing as powerful as witnessing products in action.

Why is no-dig technology worth celebrating?

Those involved in the installation of new or renewed infrastructure, such as pipes, sewers or cables, are increasingly looking for less disruptive, more efficient and environmentally-friendly alternatives to traditional methods that required a large degree of surface excavation. The pressure to reduce environmental impact and control costs has led to this high-growth sector developing some extremely sophisticated and innovative technologies. Whilst this is a relatively young sector, these pressures to improve performance only look set to increase driving further developments and growth.

Do you have any special plans for future No-Dig Live events?

We are continually looking to mirror the innovation we see in the sector. After the event we will gather feedback from our exhibitors and visitors and put a plan in place to further growth and enhance the next show. We also draw on experience from the other trenchless events we organise globally, including in Dubai, Kuala Lumpur, Beijing and South Africa.


Published by Lee Gansler on September 16, 2016 at 12:00 AM

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